(Canva, CapCut, and Ray-Ban Meta Glasses — My Secret Weapons)

Let’s be honest — running a photography business today means being more than just a photographer.
You’re also your own social media manager, graphic designer, video editor, and sometimes… full-time cheerleader for your brand. 😅

The good news? With the right tools, all of that can actually be fun.
Here are a few of my favorite creative tools that keep my marketing consistent, my visuals on-brand, and my behind-the-scenes content rolling (literally).

1. Canva Pro: My Visual Sidekick

If you’ve ever seen one of my newsletters, session guides, or those pretty carousel posts on Instagram — there’s a 99% chance it was made in Canva Pro.

Canva is where I create everything that isn’t a photograph — and honestly, it’s been a total game-changer for my branding.

Here’s what I use it for:

  • Email newsletters (that I design before uploading into Flodesk)

  • Social media graphics and story templates

  • Client guides like my Newborn and Cake Smash prep books

  • Print pieces for events and studio promotions

The best part? It keeps all my fonts, colors, and templates in one place — so every piece of content feels cohesive without me spending hours in Photoshop.

If you’re a visual person who hates tech headaches, Canva Pro will feel like a breath of fresh air.

2. CapCut: Video Editing for People Who “Don’t Do Video”

I’ll be the first to admit — video editing does not come naturally to me.
But these days, Reels and short-form videos are key for visibility, and CapCut has made that side of marketing actually enjoyable.

It’s free, fast, and doesn’t require a filmmaking degree to use.

I use CapCut for:

  • Behind-the-scenes studio clips 🎥

  • Session highlight reels

  • Mini promo videos for seasonal sets

  • Simple time-lapse edits of set designs coming together (clients love these!)

If you’ve ever felt intimidated by video editing, start here. You’ll be amazed how quickly you can create something scroll-stopping with minimal effort.

3. Ray-Ban Meta Glasses: My Hands-Free Secret Weapon

Okay, this one might sound extra — but hear me out.

The Ray-Ban Meta Smart Glasses have been a total game-changer for behind-the-scenes content. I can record hands-free video while working with babies, styling sets, or chatting with parents — no tripod needed.

They’re comfortable, discreet, and the quality is surprisingly sharp. Plus, they connect seamlessly with my phone, making it super easy to transfer clips straight into CapCut for editing.

If you’ve ever wanted to share more authentic, in-the-moment BTS without stopping to grab your phone, these are worth it.

You can check them out here: Ray-Ban Meta Affiliate Link.

4. Samsung Galaxy S24 Ultra: The Backup MVP

While my Canon 5D Mark IV is my main camera, I use my Samsung Galaxy S24 Ultra for quick behind-the-scenes photos and video snippets.
The quality is incredible, and it makes it easy to post content quickly when I’m not in “pro mode.”

I organize all my business media into albums right on my phone, so I can easily grab what I need later for social posts or marketing graphics.

Final Thoughts

You don’t need to hire a full team to create beautiful, consistent content — you just need the right tools that work with your creativity, not against it.

Canva Pro keeps my visuals cohesive, CapCut makes video editing approachable, and the Ray-Ban Meta glasses let me capture real-life moments hands-free.

If you’ve been wanting to level up your content creation (without spending your whole weekend figuring out new software), start with one or two of these. Small tweaks can make a big difference in how your brand shows up online.